Hennessy Artistry – Immersive brand experience
PRODUCTION, EVENT MANAGEMENT
All around the world, Hennessy artistry brings together some of the most talented artists on stage for an eclectic mix of musical talents. Ranging from hip hop to pop, rock or electronic music, these artistic encounters bring out sounds that create engaging parties accessible by invitation only.
The brief was to create a one of a kind immersive brand experience, which is exactly what we did.
BWL created various focal points and activity areas for guests to explore. We built a recording booth on the red carpet, where guests could record lay down their tracks.
The Hennessy Signature Wall, with an in- built guitar was an artistic representation of the brand and an eye catching alternative to a normal media wall which was signed by Celebrities.
The main sitting arrangement offered a sleek setting where guests enjoyed the night.
We introduced upcycled Hennessy bottles which were used as table lamps and upcycled vinyl records which were repurposed as table menus.
We worked with our local partners to create lighting and staging systems which created the perfect ambience for the show.