Absolut x Art X Lagos
PR, MEDIA RELATIONS, INFLUENCER ENGAGEMENT, CONTENT
Blending arts and commerce has driven Absolut’s legendary clients across the world, Nigeria was not going to be any different. So when Absolut decided to partner with Art X Lagos, it was the perfect mix.
Art X Lagos provided the perfect platform for an iconic brand such as Absolut to connect with the Art space in Lagos and reinforce its brand message.
We implemented an influencer outreach plan where ten hand-picked influencers were gifted with a personalized hand painted bottle of Absolut as well as invites to the fair and Art X Live, which was widely shared by the influencers.
We handled the communication around the entire partnership including profiling Tunde Alara, a young visual artist whose commissioned piece, SMILE, addressed mental illness.
Chivas Regal_ Chivas Extraordinary Nigerian
PR, INFLUENCER OUTREACH, MEDIA RELATIONS, CREATIVE, CAMPAIGN
When Chivas wanted to find a way of appealing to a new younger audience, we launched The Extraordinary Nigerian Campaign which celebrated young Nigerians who were thriving in their chosen industries.
We connected the brand with the next generation of millionaires. We developed a comprehensive list of Extraordinary Nigerians and sent them beautifully wrapped gifts and invites to the campaign launch.
We launched the event at Miliki, a member’s only club which attracted key influencers, celebrities and entrepreneurs within the fashion, media, agriculture and tech space.
The campaign positioned Chivas Regal as the whisky of choice for successful millennials. Attracted over 632,890 online views.
PR, EXPERIENTIAL, MEDIA RELATIONS, INFLUENCER OUTREACH
WITHIN 18 months, we helped transform Jameson Irish Whiskey from an unknown brand in Nigeria to one of the coolest, most talked about brands in town! Our mission was simple –challenge the status quo through disruptive campaigns while building brand equity. We’ve created unique immersive brand experiences in a Colonial House, thrown a party at an abandoned train shed and partied under the bridge of Costain parks and Gardens.
We produced some of the coolest invites and gift packaging ever seen in the market which created buzz around all Jameson Connects events. We implemented a strong influencer outreach programme which connected Jameson to all the cool folks within the alternative scene,thereby transforming the brand’s image.
We have generated over 350+ pieces of coverage, 100+ million online views.
MARTELL H.O.M.E Launch
PR, INFLUENCER ENGAGEMENT, ONLINE CAMPAIGN
Evoking the Spirit of Curiousity, Martell Blue Swift, offers an Unsuspected Tasting Experience with the First Martell VSOP Finished in Kentucky Bourbon Casks.
How do you launch a new product to market? We spark a national talking point.
We kicked off the campaign by placing cut out stickers on strategic locations in Lagos, which led to curiousity about these bird shaped stickers. We needed to further create talkability so we sparked a national conversation around the sighting of the “Mysterious Blue Swfit’ which had migrated to Lagos. We worked with influencers who kick started a conversation that went viral as readers started sharing their stories of the blue bird sightings.
Next, we played ’The follow the swift game’ where we worked with 20 key influencers. The Martell Brand Ambassador presented the Blue Swift bottles, wrapped in flash papers to influencers who then had to nominate another influencer to receive the bottle. The content was fun, engaging and shareable, with several blogs picking up the content.
We engaged the Martell Brand Influencer in Nigeria who surprised fans at The Atrium in a busy mall. Fans were able to sample the new product as well as get instant give-aways which could be redeemed.
The Official Martell H.O.M.E party was hosted by Grammy nominated hip hop artist Wale, Martell celebrity endorser MI and 24 apparel.
The campaign generated 100 articles within the month and 175million online views.
Chivas The Venture
PR, MEDIA RELATIONS
The Chivas Venture is an annual competition that sees entrepreneurs compete for a share of $1million in funding for their world changing start-ups.
BWL was tasked with raising awareness of the annual competition in Nigeria. Activate recruitment events across Lagos. Localise and disseminate global PR content.
Now in the second year, we have achieved over 64 pieces of coverage across broadcast, print and online.
The winner for Nigeria went on to secure the first runner up position in the Globals, held in Los Angeles. Cheers to success!
Martell at the AMVCA’s
PR, GUESTLIST MANAGEMENT
Amplify brand partnership with the movie industry.
Martell Cognac, the world’s No 1 prestige Cognac house, hosted winners and guests of the 2017 AMVCA to a star-studded #BeCurious party which drew a slew of A-listers from the entertainment industry.
BWL handled the post event media relations on behalf of Martell. Securing top-tier coverage in key media platforms across broadcast and online platforms.
ART X LAGOS
PR, CONTENT & MEDIA LIST
As one of West Africa’s largest art fairs, ART X Lagos understood that the third edition of their annual event needed to more impactful than ever.
The two tiered event tied in key players from Africa’s vast art and music industries, with a series of events all under the ART X Lagos art fair and ART X Live! music show umbrella.
BWL curated relevant content for multiple media international outlets like the BBC and New York Times, and secured interviews with artists, performers and keynote speakers.
PR & CONTENT
To launch their first Africa’s Homecoming event, Boys Better Know (BBK) hosted a series of events that brought together key players in Nigeria’s fashion, music, sports and lifestyle industries, as well as many from Africa’s immense diaspora.
With extensive knowledge of each industry, BWL was hand-picked to lead the charge in media coverage for this event. Securing quality coverage from key local and international platforms.
PR & CONTENT
As Nigeria’s largest December music festival, NATIVELAND attracts thousands of young West Africans with its diverse and ever changing line up. Hosted by The Native Magazine, NATIVELAND brings a cross-platform community to life, with their annual music festival.
BWL was approached to handle both local and international communications, to cater to NATIVELAND’s vast local and diaspora fanbase.
PR & CONTENT
When alté youth culture pioneers DRB Lasgidi hosted their reunion event DRB ‘10. BWL’s industry knowledge and deep understanding of brand image within the culture, placed us in prime position to handle communications.
With key insight and carefully fostered relationships, BWL was able to tap into the quickly unfolding scene and secure relevant media coverage.
PR, CONTENT & MEDIA LIST
When Budweiser brought their electronic music lab, BUDx to Nigeria, BWL was tapped to handle public relations for the Lagos and Abuja events.
BUDx is an international music workshop at the frontier of music culture, the multi city event features a series of performances, masterclasses, panel discussions and exhibitions. Pulling together key music and arts influencers like producing duo Christian Rich and legendary photographer Chi Amodu, BUDx is shaping Nigeria’s emerging music scene.
BWL managed coverage, media invites and publicity for BUDx Lagos and Abuja, generating awareness and interest in both markets.
MOET GOLD NIGHT
EXPERIENTIAL, CREATIVE DIRECTION, DESIGN, CONCEPT
IMPERIAL NIGHT – Engaging the trade with a market leader.
We brought the glitz to the Moet Imperial night by conceptualizing and implementing a glamorous gold theme event which celebrated the Moet &Chandon Imperial Brut.
Beautiful models and hostesses dressed in gold outfits designed by BubuOgisi of Iamisigo, welcomed guests as they arrived to the club.
A focal point of the event was the gold media booth which was filled with balloons and props which encouraged social sharing.
PR, MEDIA RELATIONS
Jameson hosted four major events, hosted by the influencers tapping into their existing networks and communities, thereby placing Jameson above the noise. Jameson partnered with existing events such as Don’t drop the mic – an urban variety show where performers create songs off the cuff,freestyle, perform, battle and improvise on the spot.
The influencers also hosted Brunch Out , a low-energy brunch with other key influencers within their networks,further expanding the brand’s reach. In addition to this, they hosted two high-energy events at strategic outlets,increasing glass in hand experiences. Guests who came with a beard also got to sample free Jameson cocktails.
The event was widely shared on the social media platforms of the influencers as well as pickedup by the top media platforms in the Country.
RED BULL MUSIC ACADEMY
PR, MEDIA RELATIONS
We were asked to help raise awareness for the Red Bull music academy in Nigeria and reinforce the initiative as a global music institution. We handled media relations for the project, ensuring that the story was featured in all key media publications. We invited key journalists to the event and secured some great coverage for the brand.
UNIVERSAL MUSIC GROUP NIGERIA
CORPORATE COMMUNICATIONS, CONTENT, INFLUENCER OUTREACH & EXPERIENTIAL
Universal Music Group expanded its operations within Western Africa with the launch of Universal Music Nigeria.
BWL’s capable PR team was called to break the news of their arrival and support in building brand equity through a series of events, strategic partnerships and curated coverage.
From large scale events like Major Lazer Soundsystem Live, to unique experiences like Cocktails In The Wild and the Martell hosted WurlD Popup and Listening Party. BWL worked to highlight the multiple strengths and successes of UMGNG.
Dom Perignon – P2 Ultimate Experience
EXPERIENTIAL, DESIGN, CONCEPT
An immersive orchestral experience, pairing Dom Perignon with The MUSON String Quartert.
Hosting the Dom Perignon P2 dinner to a selection of hand-picked high net worth individuals was always going to be a challenging brief but we were up for the challenge.
To symbolize the art of transformation, we transformed an unfinished apartment in Eko Atlantic, Lagos’s luxury mega project to a luxurious dining experience. Guests enjoyed the amazing sea-side view of the roof top apartment before sitting down for an exquisite dinner by Chef Ben of Sky Restaurant.
An education session was given at various points during the dinner by local Brand Ambassador, Sam Okwandu. As the courses went on, then came a mystic introduction of the Dom Perignon P2 with a well-choreographed theatrical dance performance by Society of Performing Arts Nigeriaand MUSON center string quartetwhich illustrated the main symbol of P2: Energy.
Hennessy Artistry – Immersive brand experience
PRODUCTION, EVENT MANAGEMENT
All around the world, Hennessy artistry brings together some of the most talented artists on stage for an eclectic mix of musical talents. Ranging from hip hop to pop, rock or electronic music, these artistic encounters bring out sounds that create engaging parties accessible by invitation only.
The brief was to create a one of a kind immersive brand experience, which is exactly what we did.
BWL created various focal points and activity areas for guests to explore. We built a recording booth on the red carpet, where guests could record lay down their tracks.
The Hennessy Signature Wall, with an in- built guitar was an artistic representation of the brand and an eye catching alternative to a normal media wall which was signed by Celebrities.
The main sitting arrangement offered a sleek setting where guests enjoyed the night.
We introduced upcycled Hennessy bottles which were used as table lamps and upcycled vinyl records which were repurposed as table menus.
We worked with our local partners to create lighting and staging systems which created the perfect ambience for the show.
CONCEPT DESIGN, EXPERIENTIAL
BWL was tasked with creating The Veuve Cliquot VIP space at The Elite Model Look.
We designed and conceptualized an engaging and premium environment where guests could sample Veuve Clicquot.
We extended existing POS to bring the space to life.
PANDORA – STORE LAUNCH
When Danish jewelry manufacturer decided that Nigeria was a key market for them to invest in, they reached out to us to support them with the launch of two major stores in Lagos and Abuja.
We got our unrivalled black book out, reached out to all our celebrity and fashionable friends who attended the store opening.
We also made sure the event was featured on all the key fashion and lifestyle platforms in Nigeria.
PR, MEDIA RELATIONS
BWL Agency was commissioned to launch the Eko Atlantic Beach Polo Tournament, the first of its kind in West Africa. We helped Eko Atlantic connect with key HNI’s through the sport of Kings. We developed and implemented a media plan to raise awareness and create buzz around the event. With our proven track record in the bespoke matchmaking of brands, using our network of established contacts, we were able to secure tailored made sponsorships on behalf of the client from partners such as Qatar Airways, Moet Hennessy and Samsung. The event generated media coverage in top-tier media publications including Al-Jazeera.
PRODUCTION, CONTENT CREATION, EXPERIENTIAL
In the wake of the economic downturn, Jumia, Nigeria’s N0 1 e-commerce site, needed to find a clever way of convincing their audience to part with their money. We developed content to support the ‘Smart Shopper’ campaign.
We created a content package which included advertorials, video content and editorial content which was featured on the Jumia blog.
The content focused on money saving tips – thereby shifting the consumer’s perception. The result was an increase in site traffic and increased engagement levels across multiple platforms.