PRODUCTION, CONTENT CREATION, EXPERIENTIAL
In the wake of the economic downturn, Jumia, Nigeria’s N0 1 e-commerce site, needed to find a clever way of convincing their audience to part with their money. We developed content to support the ‘Smart Shopper’ campaign.
We created a content package which included advertorials, video content and editorial content which was featured on the Jumia blog.
The content focused on money saving tips – thereby shifting the consumer’s perception. The result was an increase in site traffic and increased engagement levels across multiple platforms.