PR, EXPERIENTIAL, MEDIA RELATIONS, INFLUENCER OUTREACH
WITHIN 18 months, we helped transform Jameson Irish Whiskey from an unknown brand in Nigeria to one of the coolest, most talked about brands in town! Our mission was simple –challenge the status quo through disruptive campaigns while building brand equity. We’ve created unique immersive brand experiences in a Colonial House, thrown a party at an abandoned train shed and partied under the bridge of Costain parks and Gardens.
We produced some of the coolest invites and gift packaging ever seen in the market which created buzz around all Jameson Connects events. We implemented a strong influencer outreach programme which connected Jameson to all the cool folks within the alternative scene,thereby transforming the brand’s image.
We have generated over 350+ pieces of coverage, 100+ million online views.